Past Positions: Director, Customer Assets Division, Mizrahi-Tefahot; Deputy Director Business Division, Mizrahi-Tefahot; Chairman of the Board, Excellence Investments, Mutual Funds and Provident Funds.
Military Rank: Captain.
What is the most significant action that you have recently led?
In the past year, I focused on creating significant change in the organization: from an organization with a products, services and distribution sales approach to a customer-focused organization with central management of Excellence's connection with its customers. The overall change of building a commercial and business approach, a significant change in the organizational structure, and defining new areas of responsibility for the different units, and building new work procedures all took place while maintaining the company's performance.
What are the company's most significant strengths in your eyes?
The company's employees represent the company's significant strength. These are professional people with a high level of commitment and reliability as expressed in the many long serving employees. An additional strong point is the organizational motivation for business development and growth with strong management support focused on aims and a range of balanced activities allowing Excellence to present better financial results than its rivals. Another significant asset is that in the past year special stress has been put on the company's customers.
What are the main measures carried out recently that will lead to the strengthening of the company in the coming years?
The change implemented this year that has resulted in building a customer network for central management of Excellence's customers based on the customer's needs is a growing infrastructure and distinguishing feature for the coming years. This is alongside measures to develop additional areas of involvement.
What are the company's main challenges in the coming years?
We are at the start of a process of change that presents a challenge of shaping and building the function of an investment house in the new era and discussion of the question of whether the future investment house manages only investments or also provides overall financial solutions to the customer while coping with an environment in which the financial awareness of customers is deepening and consumer habits are influenced by frequent technological changes, and strengthening regulation.
What would you advise a young manager who is starting out?
Human resources are the secret of success and he must accept employees even if they are different from him and present different opinions. The trick is to dance the tango with them towards targets and to listen without shutting people up. Invest in employees, and invest in business development and continually creating challenges. And on the personal level identify the direction and target you want to reach and direct all resources towards that. If you have marked it out, it is reasonable to assume you will hit it.