Super-Pharm is the largest, leading drugstore chain in Israel. The company was founded by the Koffler family in 1978, and today comprises over 200 branches nationwide, offering the widest possible range of medication, health products, vitamins, cosmetics, toiletries and baby products.
In 2013, the company’s revenues totaled over $1.36 billion, including international activities.
Setting New Retail Standards
Super-Pharm was inspired by Shoppers Drug Mart, a leading drugstore chain in Canada, established in 1962 by Murray Koffler, Leon Koffler’s father. The company’s core strength and distinctiveness - the expertise, professionalism and service culture branches, have set new standards for retailers. The Super-Pharm shopping experience offers clean stores, wide aisles, qualified assistance, convenient store hours and readily available parking. These, along with constant identification of customer needs and adaptation of the stores and the variety of merchandise to the ever-changing market, bring 4.5 million customers into Super-Pharm stores, every month. The company’s greatest strength lies in the 7000 employees, who have developed with the company over the years and have been trained at the Koffler Academy.
In the early 2000’s, perceiving that the unique concept of the chain would suit the needs of customers in other countries, Super-Pharm took its first steps outside of Israel. In 2001, the chain opened the first stores in Poland, growing to more than 50 branches. In 2013 Super-Pharm will open a drugstore chain in Beijing, China.
The Associate System
The Associate System is a unique franchising method. The Associate, usually a pharmacist, is the owner of the company which operates the branch, while the property, the licenses and the financial credit, are provided by the Central Office. The Associate is responsible for operational results and the company provides corporate expertise, marketing campaigns, trade agreements and financing. This system works as an incentive for the Associates’ success.
The Central Office
The Super-Pharm Central Office in Herzliya formulates strategy and provides support to the stores. The office includes Marketing, Commerce, Operations, IT management, Assets, Human Resources, Financing, Economics, Real Estate and Administration departments with a staff of 250 employees.
One of Super-Pharm’s core values is service, which defines the company’s long standing excellence.
Super-Pharm branches are located in malls, shopping centers, city centers and suburbs.
The Pharmacy: The anchor of every store, dispenses prescription drugs and over-the-counter medication to private customers and Health Insurance customers. The company’s pharmacists are renowned for their professional knowledge and expertise as well as their service skills.
Health products and food supplements: Vitamins, minerals, dietary supplements, herbal medicines, natural cosmetics, dermocosmetics and holistic medical treatments.
Cosmetics: A wide range of leading popular brands of perfumes and beauty products, sold by professional beauty consultants.
Toiletries: A large section of shelve space, particularly near the entrance to the store, is dedicated to a variety of shampoos, hair conditioners, deodorants, shaving products, hair color and many other products.
Baby Department: All products and accessories needed for babies and infants.
At the end of 2011 Super-Pharm started operating a central distribution logistics center which was established for them by Chemipal in order to improve products availability and the service to the stores. Chemipal was awarded the tender for the construction and operation of the logistics center in 2008 and since then have built a warehouse located at the Lev Haaretz Park in Rosh Haayin.
Super-Pharm was the first chain to market a Private Label in 1994, and today Life is a fully fledged brand, offering a broad range of health and beauty products, medicines, vitamins, toiletries, baby products, cosmetics, health foods etc. These are produced by the leading manufacturers in every field. In addition, Super-Pharm introduces SUNDAY - a home care private label. In 2014 Super-Pharm has launched Life Baby’s - premium diapers at attractive prices.
LifeStyle Customer Club
Super-Pharm was the first company in Israel to launch a Consumer Club in 1997 – the Life Style Club, which benefited its members at Super-Pharm as well as at other chains. In 2009, Super-Pharm upgraded the club and launched LifeStyle PLUS, a credit card issued in cooperation with Isracard for use both in Israel and abroad. The club boasts more than 500 thousand customers.
Super - Pharm Optic
In 2009 “Super - Pharm Optic” was opened - a leading optics network with 33 branches across the country. The network offers eyesighttests by certified opticians, a variety of Sunglasses & Eyeglasses, and replication services. Super-Pharm has also introduced the glasses replication departments in 60 branches. These departments offer a rich variety of leading brand frames at attractive prices. A new device (Lensmeter), reads the lense registrations automatically, including special lenses such as cylinder and multifocal. Additionally Super-Pharm started selling lenses online through Optic Express, a website selling lenses and lense fluids.
Super-Pharm believes in giving back to the community in which it operates. Super-Pharm has initiated activities in hospitals, schools and various community centers. The chain also offers fund - raising opportunities, whereby the company donates the value of selected items bought by customers at the check-out counters.